context data variables adobe analytics. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. context data variables adobe analytics

 
 When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interfacecontext data variables adobe analytics  The Adobe Client Data Layer can integrate with your custom components and integrations with Adobe Analytics and Adobe Target can help

If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Bot removal; Bot rules overview; Common bot signatures; Bot exclusion methods;Go to the Data tab and select the cube to be used. How do I push contextData into an eVar in Adobe Analytics? Thanks. Below is a list of variables that Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. But upon closer inspection, those requests are only disguised as first-party and are actually still sent to Adobe’s. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Log in to Adobe Experience Platform Data Collection using your AdobeID credentials. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. products) The Products Variable, also called s. Transcript. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. Can we use DTM to create the context variables rath. Funny enough, there is no simple way yet to set Context Data variables in Launch for websites. Add or edit conversion variables. For example, you could create a rule that fires when a user clicks a button in the app, and use that rule to set a context data variable that captures information about the. Configuring Global Variables in the Launch Analytics Extension;. contextData ["author"] instead. term. Courses. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Finally, add another column to the SDR and include the list of context data variables. Steps that describe how to add or edit conversion variables. . submit (function () { s. Initial configuration for these events is identical in all report suite templates. In the Mobile SDK, you must use a special syntax in the context data parameter to set products on the server call. Type - Specifies the type of the variable to be set, string or number. Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). Customize what data is collected to get the most out of Analytics data. varchar (244) visit_num. Log in to Adobe Analytics and go to Admin > Report Suites. Instead, you can create rules in Launch that fire when certain events occur in the app, and use those rules to set context data variables and send data to Adobe Analytics. Additional logic contained within the AppMeasurement/Adobe Experience Platform Web SDK file can fill in the remainder of. Context data variables let you define custom variables on each page that processing rules can read. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. contextData['Download Name']="download na. The analytics partner also wants us to add context variables so they can populate evars, props etc. And a follow up question: What would be the outcome if the context variables stated in the the rule occur in the same se. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. You can then using Processing rulesto assign the context data variable to the desired Analytics variable. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Caret (^) is a special character in the processing rules system. Here is a video overview: Access the Success Events page in report suite settings: Log in to experiencecloud. For Adobe Analytics, mapping eVars, props, and events doesn’t occur during schema creation, nor during the tag rules configuration as it has been done traditionally. Map values you pass into the context object to Context Data Variables in Adobe Analytics. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Ben will be online to answer your Analytics and Adobe Summit questions. Mouse over the Edit Classification icon, then select. Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting. Select a report suite. Login to the Adobe Analytics website using the same credentials provided to AEM. Select the traffic variable report that you want to disable. Select an eVar from the drop-down list, then click Save. 15-10-2015 19:26 PDT. Then it can be mapped into Analytics using processing rules to populate Analytics variables. Data Source. Mapping with Context Data. Populate internal search. Time zones are supported in standard and extended formats. Reports & Analytics B. code'] = "accommodation code"; s. To configure success events: Click Analytics > Admin > Report Suites. Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. This variable lets you report on customer activity using your own unique identifier. Or. productListItems. Create a processing rule in Adobe Analytics Admin Tools for the report suite. Report Name - Name of Adobe Aanlytics report for variable Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Level 3 ‎06-11-2018 12:47 PST. The following are valid example ISO 8601 values in the timestamp variable: 2020-01-01T00:00:00+00:00 2020. For example, in the custom code section of the on-page code, within s_doPlugins or via some wrapper function that ultimately makes a s. Next page. User. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience ManagerIf there is no chance of those context variables being set at the same time, you probably could have created one general multi-use context - 599510Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Set the rule to overwrite the Currency Code variable. It works well with event-driven data layers, makes adding merchandising eVars and custom success events easy, and comes with a solid. DialogTech recommends always configuring the variables highlighted. Expand the Configure tracking using custom code accordion, which reveals the Open Editor button. This video shows that and the different options that are available. Use the plug-in. 110. term. The report downloads as a . ev (required, string): The value assigned to the numeric or. Go to the Extensions tab, then click the Configure button under the Adobe Analytics extension. Events with an s_code variable of N/A do not need to be set, they are provided automatically. Populate a campaign ID from a query string parameter. Instantiate a standard metdata object, populate the desired variables, and set the metadata object on the Media Heartbeat object. Hi Everyone, I'm looking to implement some new Report Suites in Adobe Analytics, hunting around it seems that using context data variables and processing rules will be much more efficient/consistent way to populate props, eVars and success events, however. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. Context data variables are specified in AppMeasurement in the following format: s. It is possible to change the definition of a visit in Adobe Analytics in a non-destructive way using a virtual report suite. Documentation. It will allow you to configure the processing rules right away. Figure 10 shows how data from Web SDK shows up as context data variables with the prefix “a. tobyc49922805. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Type - Specifies the type of the variable to be set, string or number. Context data variables that contain unsupported characters cannot be added in the Processing Rules interface. etc in front of the contextData? and = 'login_status" can be replaced by whatever term we define as the login status or not? such as 'Logged In" or does it need to be = 'login_status' ?Android - Yes, When the user downloads and runs an app as the result of a Google Play store acquisition, the data from the referrer is collected and sent to Adobe Mobile Services. For example, The context data variable login_page-home automatically becomes login_pagehome. Solved! Go to Solution. Here is a list of automatically mapped variables that will automatically send data to Adobe Analytics. It would be great if Adobe Analytics allowed customers to identify variables in the Admin console as they wish instead of having to use "event1" or "event2" If users could pick their own names, they could more easily make implementations align across multiple report suites instead of having to worr. . why use many eVars to do the same. Select Edit Settings > Traffic > Traffic Variables. XDM schema Update your implementation to set context data variable names and values. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. x. Install the plug-in using the Web SDK extension. Like. Save changes. com, you can login there and map the context variables being used with variables like evar/prop/events etc. If it has an ID label, it contains the assigned namespace in parentheses. term. Click the 9-grid button at the top, then click Analytics. Solution design document: Also known as a solution design reference, or SDR. A. Starts at 1, and increments each time a new visit starts per visitor. Current Data: Enables the option to see current data in Reports. contextData is executed, however, DTM doesn't output the Adobe Analytics code as code straight in that include. Processing rules can trigger events based on Context Data variables. Select Edit Settings > Traffic > Traffic Variables. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Select a report suite. Adobe Analytics Expert Frederik Werner shows how he approaches Adobe Analytics Implementations and how to align development with data strategy. ” in Adobe Analytics. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Looks good to me What would be the outcome if the context variables stated in the the rule occur in the same server call (which should normally not be the case)? Basically it will be similar to your previous rule. With your SDR handy, you have to map the context data variables into the typical Adobe Analytics variables: eVars, props and events. x. Select a report suite. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Create Analytics variables. Context Variables are not sent to Adobe Analytics directly without Processing Rules Setup. The Users flow report shows pathing data in context of visitors arriving through a social network. This is the maximum length of each. search. Context-aware sessions in virtual report suites change how Adobe Analytics calculates visits from any device. Here, you can see which Context Variable mappings (context data) have been added to the configuration. Context Data Variables: text-map, defaults to {}. To disable a traffic variable report: Select Analytics > Admin > Report Suites, then select a report suite. If you are just getting started with Experience Platform Launch, and the Adobe Analytics Extension, this video can help you understand when and where to set global variables, such as values that you want to be set on every page or click. Context data variables let you define custom variables on each page that processing rules can read. Level 4. Context Variables and Processing Rules. linkTrackVars has already been populated with what has been defined in the Set Variables step. Even Data Feed will not have these variables listed out since it is after Processing Rules. This section intends to clarify information about Analytics variables that may not support deletion. . Report Name - Name of Adobe Aanlytics report for variable Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. See moreContext Data, at the "simplest level" is basically extra data that is send on an analytics call. . Suppose you have the following hit data: The first row contains the labels for each variable. View next: Learn. and for already processed data you can always classify the data and have 'good data' 'bad data' classifications or copy the key value (what came in via the s-code. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience ManagerKey - Variable, set either manually in your app, or automatically by the Adobe Media SDK. appinformationa. contextData[‘mobile. From your downloads folder, move the platform-utils-main. Variables, functions, methods, and plug-ins overview. , s. Others depend on a solution for context-aware variables in. Context Data, at the "simplest level" is basically extra data that is send on an analytics call. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. The Adobe Web SDK is the successor of the previous web libraries used for Adobe Experience Cloud solutions like Adobe Analytics, Adobe Target, and Adobe Audience Manager. Set the product view event from the product overview page. Documentation. Click Edit Settings > Conversion > Unique Visitor Variable. In the Analytics E-commerce Event section, select prodView. Processing rules can trigger events based on Context Data variables. This data was processed in the same way as data collected through traditional data collection means, such as AppMeasurement. We're trying to implement context data variables into our mobile app. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Select Edit Settings > Traffic > Traffic Variables. Use the following steps in the interface to configure the Adobe Analytics connector: Go to the Connector Marketplace and add the Adobe Analytics connector. If you know the context data variable name. Create a rule to delete the value of the eVar. Based on what your implementation requirements are, it sounds like using the products variable would be more apt to accommodate capturing the data correctly. x. Learn about the Quality of Experience (QoE) parameters used to capture quality metadata. An eVar can be visit-based and function similarly to cookies. x. Updates common variables such as channel, campaign, state, zip, and pageName. Normal Variables). products, is the fundamental dimension for commerce tracking and reporting in Adobe Analytics. So in your initial version, t. Select a report suite. Install the plug-in using the Adobe Analytics extension. If an XDM field is not mapped for Adobe Analytics, it is automatically included as a context data variable. useBeacon variable is a boolean that determines if AppMeasurement uses the browser’s navigator. The Web SDK sends that data to Adobe Analytics as the context data variable a. Add or edit conversion variables. Sent With - Indicates when the data is sent: Media Start is the analytics call sent on media start, Ad. Variable used in the Search keyword dimension. . Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Select Extension > Adobe Analytics Product String. 2,083 characters minus the length of the URL for GET requests. Each implementation gets a specific number of these. While it is a best practice to map data to the correct XDM fields in the Datastream, this. Create a processing rule in Adobe Analytics Admin Tools for the report suite. or p. Context data variables are specified in AppMeasurement in the following format: s. Experience League Sign InAdvertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageThe context data key poi. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. contextData is executed, however, DTM doesn't output the Adobe Analytics code as code straight in that include. This video shows you how to do this. t () the variable is split into two or more: Context Variables myco. So you are setting your eVars and props in "Set Variables", but you are also setting context variables and those are not being included correct? Views. Layout options: Columns can be rearranged by drag-and-drop or hidden individually or in Groups. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. The Web SDK sends that data to Adobe Analytics as the context data variable a. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageHi, We are implementing tagging onto a new site using DTM & Data Layer, and with 2 analytics setups. Appendix Adobe Context Variables Below are the available parameters that DialogTech sends to Adobe Analytics. Customize what data is collected to get the most out of Analytics data. Context data variables. Click Edit Settings > Marketing Channels > Marketing Channel Manager. This guide covers: All tasks that are done in Analytics Admin Tools. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. You can then use a processing rule to assign that context data variable value to the desired Analytics variable, such as. x. 4 API. Disable traffic variable reports. push. The following code sample sends the Install event, Install Date, and AppID values into context data variables. Solved! Go to Solution. Learn about ad parameters including the implementation, network, and reporting variables for ad video data. All subsequent success events that involve this product are credited to "Canary". Before continuing, if you are one of Adobe’s customers who isn’t quite ready to make the jump to Context Data within your mobile app analytics, you still have options. In daily use, Adobe Analytics custom variables are dimensions, taking the form of conversion variables (eVars) and Traffic Variables (sProps). Processing rules can trigger events based on Context Data variables. If there are any dimensions or metrics that you want to add to Adobe Analytics, you can do so through Context Data variables. To add conversion classifications in Admin: Click Admin > Report Suites. 283. Specifies a string for a case-sensitive match with any part of the query string parameter, which is the part of the url after the “?”. After a traffic variable report is disabled, the report does not appear in the user interface. The following set up collects Acquisition link context from links that were created in Mobile Services and collects referrer data from the Google Play store. search. Context data variables are specified in AppMeasurement in the following format: The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Whether it’s improving retention or increasing conversion, we provide the predictive insights that help you maximize the return on. Its default value is false. Context data variable values are permanently lost if a processing rule does not copy them to a conversion or traffic variable. The admin Report Suite Manager lets you define the rules that govern how data is processed in a report suite. For more information about creating variables in Analytics, see Conversion variables (eVars). Adobe Experience Platform allows you to ingest Adobe Analytics data through the Analytics source. Located in Chennai,. Set their delimiter, expiration, allocation, and max values. Thank you so much for that answer, I have now changed the rule accordingly and it seems to be working. Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. Adobe Experience Platform Web SDK can map certain variables automatically but custom variables must be manually mapped. View next: Learn. Select Save. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Sign In. Context data variables: Temporary variables used solely in processing rules. Views. These values are set if they exist at the property level, your existing Adobe Analytics variables already attached on the window. Learn how to add context to dimensions and metrics in Adobe Analytics. Even if you set it in the config to "Load Adobe Analytics code at [Page Top]", it's still going to be an issue. Select Edit Settings > Traffic > Traffic Variables. Adobe Analytics offers click mapping, segmentation, and big data features and combines machine learning and artificial intelligence (AI) with a user-friendly, drag-and-drop interface. Select Action Type > Set s. See Apply template report suite settings to multiple report suites. To add conversion classifications in Admin: Click Admin > Report Suites. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. push. Learn ways to implement Adobe Analytics. If you know the context data variable name. Customize what data is collected to get the most out of Analytics data. Instead, every XDM key-value pair becomes a Context Data Variable that maps to an Analytics variable in one of two ways: Automatically mapped variables using reserved XDM fieldsFor Adobe Analytics, mapping eVars, props, and events doesn’t occur during schema creation, nor during the tag rules configuration as it has been done traditionally. IMPORTANT On February 7th, 2019, Adobe. Sent With - Indicates when the data is sent: Media Start is the analytics call sent on media start, Ad. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. Sometimes, these variables get deleted by non-Analytics users (such as the legal team) who do not understand the type of data contained in the variable and make assumptions based on the name of the variable. See Create a solution design document in the Implement user guide. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. From the Select Classification Type drop-down list, select the variable where you want to add a classification. 15-10-2015 19:26 PDT. Learn more. Save and publish the changes to the Analytics. term(Context Data) . . origin (Context Data) (Condition) If origin (Context Data) is set. x. . Implement Adobe Analytics for Streaming Media. Hi there, I want to increment a counter eVar by one each time i receive a context variable. Click the desired tag property. Use the description field if the name assigned to your reports and metrics does not provide enough clarity to users in your organization. A former product name for Adobe Analytics. Experience League Sign InAdd or edit conversion variables. Also,. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. value //Custom Field a. A track action call may set a context variable with the values you previously set in the eVar, then in the processing rules you can map that context variable to that eVar. Create and configure list variables for use in reporting. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. From the Select Classification Type drop-down list, select the variable where you want to add a classification. When a variable reaches 500,000 unique values, data begins to be bucketed under Low-Traffic. Click Download Report. this article to select the Demandbase attributes you want to access within Adobe Analytics in addition to the standard. name is set to the value of data element {%%POI Name%%}. Add a subcategory by concatenating the category and page name. Learn ways to implement Adobe Analytics. Determine a path by copying an eVar value to a prop. Context data variables let you define custom variables on each page that processing rules can read. Instead, consider using a global report suite with multi-suite tagging or virtual report suites. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Product profiles for Adobe Analytics; Product profile permissions for Report Suite Tools; Product profile permissions for Analytics Tools; Analytics admin tools. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. term. XDM data forwarded to Analytics gets converted into context data including both standard and custom fields. For example, to create the above rule, users will need to type in "ibpcall. Even if you set it in the config to "Load Adobe Analytics code at [Page Top]", it's still going to be an issue. Sign In. If the products variable is empty, then a “blank” product entry is created with the event (and its value) attached. search. Select one or more desired report suites,. Open luma-offline-purchases. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience ManagerCurrency Code is passed to the Adobe Experience Platform Mobile SDKs through context data variables in the Adobe Analytics extension. In Analytics, you can use processing rules to incorporate context data into Analytics variables. varchar(255) mobileosenvironmentCreate and configure list variables for use in reporting. This article also describes the processing implications of background hits and app launch events (both set by the mobile SDK) to how mobile visits are defined. For example, The context data variable login_page-home automatically becomes login_pagehome. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience ManagerThe Web SDK sends that data to Adobe Analytics as the context data variable a. I looked all over the web, but cannot find any documentation. For detailed. k61152442. Analytics > Admin > Report Suites > Edit Settings > Conversion > Finding Methods. Context data variables are specified in AppMeasurement in the following format: s. Add or edit conversion variables. Also, learn how to customize your project with our easy-to-use drag and drop interface. value'] = "some value";example. Variables in this section are split into several sections: Page variables are values that are typically used directly in reporting. Level 4. Select the desired report suite, then navigate to Edit Settings > Conversion > Success Events. Context data variables are specified in AppMeasurement in the following format: The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Set their delimiter, expiration, allocation, and max values. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. varchar(255) mobilemessagepushpayloadid: Collected from the context data variable a. I don't think Adobe allows for wildcards with context data, not even with Analytics' Processing Rules. Select the Catalog tab. You need to make sure that s. Standard Commerce Events. Community. An eVar can be visit-based and function similarly to cookies. Common page variables include props, eVars, and events. Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). Analytics provides a number of variables to collect Analytics data. In the Select Classification Type field, select the variable where you want to add a classification. You can then map this context data variable to the desired Analytics variable using Processing. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. You can then use a processing rule to assign that context data variable value to the desired Analytics variable, such as an eVar: Previous page. Sent With - Indicates when the data is sent: Media Start is the analytics call sent on media start, Ad. On the Context Data Variables help page, there is a reliable way to get contextdata variable in link tracking image requests: s. Includes the Media SDK and the Media Collection API. Context data variables are specified in AppMeasurement in the following format:. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. For example, on adobe. In the box on the left, put your Segment context key. saveforlaters. x. Click the Filter data… link and define the following query to remove Adobe from the list of companies. _atag. I’ve got some documentation open here. We were looking at using List vars for tracking views for each individual image that appears within the module. Even Data Feed will not have these variables lis. Context data variables let you define custom variables on each page that processing rules can read. Data Feed D. All data sent to the login_page-home variable is allocated under login_pagehome. Report Name - Name of Adobe Aanlytics report for variable Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Hit data starts in the third row. In this video I want to show you how to use processing rules in Adobe Analytics to take Context Data Variables and map them to Props and eVars, etc, so that you can see them in your reports in Adobe Analytics. Figure 10 shows how data from Web SDK shows up as context data variables with the prefix “a. Adobe recommends. When you log in to any Adobe Analytics solution, you select one report.